Online behavioral advertising: A literature review and research agenda

Advertisers are increasingly monitoring people’s online behavior and using the information collected to show people individually targeted advertisements. This phenomenon is called online behavioral advertising (OBA). Although advertisers can benefit from OBA, the practice also raises concerns about privacy. Therefore, OBA has received much attention from advertisers, consumers, policymakers, and scholars. Despite this attention, there is neither a strong…

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Busy weeks at CPC

Bert Bakker gave a talk at the department of Social Psychology at Tilburg University on Friday June 9, conducted research at the EO Jongerendag and ran laboratory demonstrations during the Universiteitsdag. His project OnderbuikNL was featured in Parool and Tijd for Max and he was interviewed by Hart van Nederland and De Nieuws BV about the coalition negotiations. On Friday,…

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How established parties reduce other parties’ electoral support: The strategy of parroting the pariah

In every democracy, established political parties are challenged by other parties. Established parties react in various ways to other parties’ presence. A key hypothesis in the relevant literature is that established parties can decrease another party’s electoral support by parroting it, i.e. adopting its core policy issue position. This article argues, and demonstrates empirically, that this hypothesised effect mainly…

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Prizes galore @ICA2017 & Claes de Vreese elected fellow!

2017 was another great ICA. Claes de Vreese was elected a fellow – becoming one of only about a dozen European fellows. Other award winners include Michael Hameleers (x2! in the Mass Comm and Communications & Technology sections), while Magdalena Wojcieszak and Rachid Azrout got an honourable mention as runner up in the prestigious Pol Com division Kaid-Sanders Article of the…

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This week’s talks

Today, June 1, Sabine Geers joins a round table on ‘floating voters and information bubbles’ at C-Day, an annual conference for communications professionals: http://cday.nl/blog/sessions/rondetafelgesprek. Last Wednesday De Volkskrant featured a long interview with Joost van Spanje.

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