Two crates of beer and 40 pizzas: the adoption of innovative political behavioural targeting techniques
New publication by Tom Dobber, Damian Trilling, Natali Helberger, and Claes de Vreese in Internet Policy Review. Read the abstract below. Abstract: Political campaigns increasingly use data to (micro)target voters with tailored messages. In doing so, campaigns raise concerns about privacy and the quality of the public discourse. Extending existing research to a European context, we propose…