NWO funding for microtargeting research
Big Brother wants your vote: how critical micro-targeting influences Dutch democracy NWO has awarded 750.000 euro to study political microtargeting in the Netherlands. Political actors send citizens tailored, microtargeted messages, hoping to get more votes. This approach comes with potential upsides (more political engagement) and potential downsides (deceit of citizens). This project studies the chances and threats of microtargeting…