Assistant Professor
Felicia Loecherbach is an Assistant Professor at the Department of Communication Science at the University of Amsterdam. She is also a Faculty Research Affiliate at the Center for Social Media and Politics (CSMaP) at NYU, where she held a position as Postdoctoral Fellow from 2022 to 2024. She obtained her PhD in Communication Science from Vrije Universiteit Amsterdam in 2023, with a dissertation titled “Diversity of News Consumption in a Digital Information Environment.”
Felicia has been a fellow at the Weizenbaum Institute in Berlin and is a network member of OPINION COST Action. Since 2024, she has served as a board member of the Digital Communication Methods Lab at the University of Amsterdam and as Secretary of the ICA Computational Methods Division (2025–2027). She is a regular instructor at international training programs, including GESIS, and co-organizer of events such as the ICA hackathon Opening up Communication Science.
In her research and teaching, Felicia focuses on:
• News consumption, diversity, and recommender systems in digital media environments
• Data donations and participant-centered approaches to digital trace data
• Algorithmic and multimodal content analysis, especially on platforms such as TikTok and WhatsApp
• Ethics and sustainability of (generative) AI methods in computational communication science
Keywords: Computational communication science; data donation; digital traces; news diversity; AI ethics
