NWO funding for microtargeting research

Big Brother wants your vote: how critical micro-targeting influences Dutch democracy 

NWO has awarded 750.000 euro to study political microtargeting in the Netherlands. Political actors send citizens tailored, microtargeted messages, hoping to get more votes. This approach comes with potential upsides (more political engagement) and potential downsides (deceit of citizens). This project studies the chances and threats of microtargeting to society and how to limit these threats and embrace the chances.