Media effects

CPC’s research on uses and effects of public communication specifically deals with the characteristics of those exposed to news and other information, i.e., the composition and the motives of the audience. The question is how people select, process, and make sense of public-affairs communication. And, what kinds of effects can be expected – in terms of individual recipients’ knowledge, attitudes, and behaviour, such as participation in the democratic process. Also of interest is how media and communication influence public opinion in general, politics, and the political system, both at the national and supranational level.

Scholars doing work in this domain include: